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As Vehicle Shortage Continues, Shoppers Turn to MotorCloud’s Extensive Inventory

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As Vehicle Shortage Continues, Shoppers Turn to MotorCloud’s Extensive Inventory

October 15
03:01 2021

Broomfield, CO, USA – October 14, 2021 – As the North American vehicle shortage continues, MotorCloud — the first true search engine for car buyers – is experiencing surges in website traffic. Shoppers are turning to its whole-market solution, which provides access to all the vehicles in the entire car market, in one site.

Monthly unique visitors to MotorCloud.com are up 239% over the last two quarters. Searches for trucks, electric vehicles and exotics are up the most, by 187%, 212% and 252% respectively.

A combination of factors has caused this. Shoppers are looking beyond traditional sites like Cars.com, AutoTrader and CarGurus, in an effort to track down harder to find inventory. Dealers are shifting ad dollars away from traditional sites to focus more on driving traffic to their social media accounts, and their own websites and through SEO, SEM and other search-related tactics.

MotorCloud is uniquely positioned to facilitate both of these movements, as the first true search engine for cars. The automotive startup enables users to search once and see all vehicle listings, anywhere online, streamlining the car shopping experience by using the Google model: simplicity and relevance.

MotorCloud (http://www.motorcloud.com) has compiled over 3 million vehicle listings, the interface is dead simple, and it works lightning fast on mobile.

As private seller cars become a more important source of inventory for dealers, MotorCloud’s Cloud Cash app makes it easier for people to sell their car by providing bids from multiple dealers at once. This frees up a new source of used vehicles at a time when they are hard to find and exorbitantly priced.

Shattering the Myth of Transparent Search

Typically, online car shoppers are shown pre-screened, curated results. They’re shown the cars that dealers paid to have shown. And shoppers have to do this on site after site to compare vehicles. There are often other relevant vehicles in a given area, but shoppers may not see them because traditional car listing sites emphasize dealer-sponsored search results. They like it this way. It’s profitable. But it doesn’t give you transparency on the car market.

MotorCloud democratizes car shopping.

MotorCloud indexes the largest inventory of new and used vehicles on the internet.


MotorCloud has 15 years of competitive sets on vehicles, through our parent company DealersLink, so we have the deepest crawled data sets on the planet, from publically available sites and some private industry platforms as well. Then we add in inventory feeds direct from dealers all over the country. We aggregate all listings and include them in search results.

The difference here isn’t just quantity, it’s quality. The user experience is easier, faster and more complete. Users don’t have to bookmark multiple sites, input searches on different platforms and cobble together the results to understand the market. We have market analytics and pricing technology that has previously been only available to dealers. Now we’ve put it to work for the user. They can rest assured they’ve shopped all the cars in the market, and their vehicle analysis is based on the entire market picture, when they do a MotorCloud search.

DealersLink® has been eliminating wholesale transaction fees for 15 years with over $1 billion in used inventory available to dealer members 24/7. Members use the marketplace daily to stock their lots with clean reconditioned units, locate hard to find vehicles for their customers, sell inventory without incurring wholesale losses. DealersLink® also provides industry-leading evaluation, pricing, inventory management and analytics. Visit www.dealerslink.com for more.

MotorCloud is the first true automotive search engine. It has the most complete index of vehicles anywhere on the internet, and brings market analytic tools previously only available to dealers, to the public. Visit www.motorcloud.com for more.

Media Contact:

Ted Reckas
[email protected]
Mobile: 805-901-1426

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Media Contact
Company Name: DealersLink, Inc.
Contact Person: Ted Reckas
Email: Send Email
Country: United States
Website: http://www.dealerslink.com